Babe Collective
A Kansas City branding firm that kicks serious ass.
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Where We Get Freaky with Branding, Business, Fashion, and Life.


Posts tagged psychology
The Unspoken Language of Color: What is Your Brand Saying?

Building your brand, but never thought about how the color choices you use affect your audience – say whaaaat? You aren’t alone. Luckily for you, our friends at Coschedule took a deep dive into color theory and how it affects your audience. Here are the basics, for the full shebang, check out their INTENSIVE blog about color psychology, here. I’m not going to bore you with the stuff we learned in primary school (color pun!) but if you need a refresher they DO go over things like primary, secondary, and tertiary colors as well as tints, shades, and tones.

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